Why DearKFriend?

Born in Seoul, I spent many years living abroad as a foreigner. Facing language and cultural barriers, unable to find even simple information — the memory of desperately wishing for just a small gesture of help from a local is still vivid.

When I returned to Korea, it was no longer the Korea I remembered. There were so many more foreigners. And in them, I saw my own past self — the person I was when I lived abroad.

I ended up in Pohang — a city with the sea and mountains, full of places to see and things to eat. Busan, Korea's second city, and Gyeongju, the thousand-year-old ancient capital, were just next door. There were even more foreigners here. Yet I felt sorry watching them miss out on so much because of the language barrier, relying only on overseas search engines.

So we built it. Not Google — a place where real local Koreans answer directly. Foreigners can ask in any language, and Koreans answer in Korean. Every question and answer is translated into 4 languages. Korean is no longer a barrier. It's also an opportunity for Koreans. Your shop, your neighborhood, your experience — introduced directly to travelers worldwide, without language barriers.